To put it simply, B2B marketing describes the sale of one company’s product or service to another company.
While the sales principles seem similar to that used when a company sells to a consumer, the strategies B2B marketers employ differ greatly, as the products often require specific sales tactics.
You’ve heard all about them and seen them strewn across blogs, videos, images and Tweets all over the internet.
Sometimes they’re humorous. Sometimes they don’t make any sense to you at all.
In its infancy some 12 years ago, LinkedIn was a slow-growing, primitive social media platform, that promised users – growing by around 20 new members a day – it would make their professional network faster and more powerful; assuring them “your network is bigger than you think”.
Today in this technologically-driven world, LinkedIn has developed, transformed and reshaped itself into one of the most dynamic tools available to employers and employees – the site now boasting over 380 million users across 200 countries, with more than 6000 employees in 26 nations.
If a picture paints a thousand words, what about a video? If you look at it this way, the amount of information that could potentially be communicated through a video, as part of your online content sharing is infinite!
Why video? Well, think about this.
Often people use a graphic designer for their creative skills – perhaps for a new or refreshed logo, business card and stationery, or an advertisement, brochure, catalogue, poster, or any other marketing tool.
But before you speak with a graphic designer here are a few inside tips on giving them the best information so you get the best result.
Illustration has many applications. One such application is using illustration as part of your marketing strategy and even your business branding.
Illustration can use any medium from pencils, crayons, pastel and paint, and can act as a powerful and unique visual tool to help bring core messages to life in print, online, as part of an animation, television commercial, or a digital video.
Getting your emails noticed
Let's face it; most people don't like receiving a lot of marketing materials in their inbox. We have enough to worry about than finding out about the latest specials from a retailer we purchased something from more than a couple of years ago.
So how can you get the most of your email marketing and cut through the mountains of unopened emails in inboxes?
There are lots of things businesses need to think about these days, especially in our fast paced world where everything is changing all the time! Marketing is no different, and online marketing even more so!
A website is just one online marketing tool. Long gone are the days where people only accessed the Internet from a desktop computer or laptop. Smart phones, tablets, iPads are much more likely to be the device customers are using to access information about your business. And, if your website doesn't work on these devices, it wont take long for your potential customer to close your page and search for another service provider.
Everyone has a blog these days. It's one of those things you need to have to be in the cool club. And if you don't have a blog, it is time to get yourself started!
There are plenty of benefits for having a blog. Professionally it can be used to show off your expertise in an area, build your profile, and attract customers. Personally you might just like to have a blog to share your opinions, stories and love of life.
The world of social media is not all that new to many people. Depending on your demographic you potentially have been using social media for five or more years. It is a brilliant way to stay in touch with family and friends despite distances between you.
But many businesses often wonder how to best use social media, in particular Facebook, to their advantage. Here are our top 10 tips!
Happy World Social Media Day!!
Yes, can you believe it? There is a day set aside each year to celebrate the social media machine!
But should it really be celebrated? Sure, it has certainly helped rekindle relationships, help stay in touch with distant relatives, a place to share stories, opinions and happy snaps, but does social media actually help businesses grow?
According to homelessness.org.au on any given night 1 in 200 people in Australia will find themselves homeless.
In New South Wales over 28,000 people are in a state of homelessness, and alarmingly, nearly 13 percent of these people are children under 12 years of age. Age and gender vary among homeless people, as does the reason for their homelessness. It could be financial troubles, or a result of domestic violence, health reasons, or issues with housing.
It's the ultimate for any business. That elusive number one spot in a Google search result. Or at the very least to be listed on the first page. There's no question such a result is good for business.
So how do you achieve your prime search result?
Back in the olden days, before computers and mobile phones, branding referred to that stamp you marked your cattle with, but today it is much more than a stamp on your business and the colours you use.
The most challenging thing about any marketing strategy is deciding what mix of communication channels are the best for your business.
Now, thanks to a report commissioned by Australia Post, business owners can rest assured that mainstream advertising mediums are still alive and well in terms of effectiveness!
The term marketing means a lot of things to a lot of people. It is a broad term and encapsulates so many elements.
If I delve back into my Marketing subjects at uni I seem to firmly remember the 4Ps – Product, Price, Place and Promotion. And I think this is a very good start to understanding what marketing is and how it is so important to any business.
Welcome to JAM Packed – JAM Media's official blog!
Here at JAM Media we love devising creative designs, ideas and concepts to help our clients achieve great business success. And, we love sharing our knowledge and showing our clients how to do things for themselves to help them save money and time.