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10 Indicators It's Time for a New Website

Written by Belinda Doherty.

With the ever-evolving nature of technology and the web, ensuring that your website is up-to-date with every single digital advancement is just not financially feasible. However, there does come a point when your website is just too out-dated to remain competitive. These ten indicators will help you decide when that time comes so that you're updating your website's design at a time when it's actually necessary.
 
 
1. YOUR WEBSITE IS LOOKING OLD

Web design is an ever evolving craft, new trends and styles seamlessly work together with the new technologies to create websites that stylishly represent your brand.

2. OUTDATED INFORMATION
A clear sign of dated website is old content and product information. Adding fresh, new content keeps people coming back to your website.

3. OLD TECHNOLOGY
We live in a constantly changing technological environment that often seems impossible to keep up with. If your website was built even two years ago odds are that the technology is out of date already.

4. NON-RESPONSIVE, NON-MOBILE FRIENDLY WEBSITE
If your website isn’t mobile friendly, you risk losing potential customers before they even get a chance to engage with your brand online.

5. YOU CAN’T EASILY UPDATE YOUR WEBSITE?
With a wide range of easy to use Content Management Systems (CMS) available, there is no reason you shouldn’t be able to update your own website and have to pay web developers every time you want to update an image, a product or copy.

6. YOU’RE NOT RANKING IN SEARCH ENGINES
Not ranking in search engines can be a disaster for businesses of any size, missing thousands of website visitors and potential customers.

7. YOU’VE GOT A FLASH SPLASH SCREEN FOR A HOME PAGE?
Refreshing your website should include removing any flash splash screen and replacing it with a normal web page with well optimized tags, titles, content and images.

8. CAN’T ADD NEW FEATURES
Websites built with old technology or websites built with proprietary software that hasn’t kept up with development means you can’t easily add these new features and functionality to your website.

9. YOU’RE NOT BEING SOCIAL
Social media barely existed when many websites were built, let alone integrate with your social media efforts and include share, like or tweet.

10. NO CLEAR CALL TO ACTION
Clever website design traces a path through the customer journey, making it obvious for visitors to find what should be their next step to take.

 

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